Brand

Last updated 21 October 2026.

Wordmark and icon

A 5×7 pixel grid, cut through the middle row: the lower half slides right, with cyan and magenta trails behind white. No font licence involved: make site-assets draws it.

Colour

• Crushed black
  #050507
• Ink
  #F4F2F7
• Muted
  #A9A5B6
• Neon cyan
  #3CE0FF
• Magenta
  #FF3CC8
• Violet trail
  #B070FF
• Ember
  #FF2A1A

Black is the canvas. Cyan is the action colour; magenta marks the founding offer; violet and ember are accents only (trails, the demon-face eyes).

Type

Step 3 · Headline

Step 2 · Section

Step 1 · Lede

Step 0 · Body, system sans

Kicker · system mono

Rules

• Say "your footage, choreographed by code". Never "AI-generated video".
• Scene-neutral: no country- or city-specific naming, slang or imagery in the brand.
• Show only capped renders (≤2 flashes per second). Strobe versions never appear on the site or in ads.
• No artist names or footage without the artist's written OK. No made-up testimonials, numbers or logos.